Army of the Tread – United States
Last updated: January 1, 2026
This Privacy Policy explains how Army of the Tread LLC (“Army of the Tread,” “we,” “us,” or “our”) collects, uses, stores, and protects personal information when you visit or interact with https://www.armyofthetread.com (the “Website”).
We are committed to respecting your privacy and handling personal information in accordance with applicable United States federal and state privacy laws, including, where applicable, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) and other similar state laws.
By using the Website, you acknowledge and understand the practices described in this Privacy Policy.
1. Data Controller
The entity responsible for personal information collected through the Website is:
Army of the Tread LLC
A limited liability company organized under the laws of the United States.
Additional corporate details may be provided as required under applicable law.
2. Personal Information We Collect
We may collect the following categories of personal information.
2.1 Information You Provide Voluntarily
Name
Email address
Company name, title, or role (if provided)
Information submitted through contact or inquiry forms
Communications sent to us via email or through the Website
You are not required to provide personal information to browse the Website, but certain features may not function without it.
2.2 Information Collected Automatically
When you visit the Website, we may automatically collect certain technical or usage information, including:
IP address
Browser type and version
Device type and operating system
Pages visited and interaction data
Date and time of access
Referring URLs
This information is typically collected through cookies or similar technologies and is used in an aggregated or de-identified manner where possible.
3. Purposes of Collection and Use
We collect and use personal information for the following purposes:
Operating, maintaining, and securing the Website
Responding to inquiries and communications
Providing information about our projects, infrastructure, and sustainability initiatives
Improving Website functionality, performance, and user experience
Monitoring for security threats, fraud, or misuse
Complying with legal, regulatory, and contractual obligations
Protecting our legal rights and interests
We do not sell personal information and do not use personal information for automated decision-making or profiling.
4. Legal Basis and Compliance (U.S.)
Personal information is processed where permitted by applicable U.S. law, including:
With your consent, where required
As necessary to respond to requests or communications
To comply with legal obligations
For legitimate business purposes, such as operating and securing the Website
Where state privacy laws grant additional rights, those rights are honored as described below.
5. Cookies and Similar Technologies
We use cookies and similar technologies to support Website functionality, security, and analytics.
Where required by law, you will be provided with choices regarding cookie use. You may also control cookies through your browser settings, though disabling cookies may affect Website functionality.
Additional details may be provided in a separate Cookie Policy or notice.
6. Data Sharing and Disclosure
We may share personal information only with:
Trusted service providers acting on our behalf (such as hosting, IT, analytics, or security providers), subject to contractual confidentiality obligations
Professional advisors (legal, financial, compliance) as necessary
Government authorities or regulators where required by law
We do not share personal information for cross-context behavioral advertising and do not sell personal information.
7. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:
Responding to inquiries
Maintaining business records
Complying with legal or regulatory requirements
Resolving disputes and enforcing agreements
Retention periods are determined based on the nature of the information and applicable legal obligations.
8. Data Security
We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information against:
Unauthorized access
Loss or destruction
Alteration or improper disclosure
While we take appropriate steps to protect information, no system can be guaranteed to be completely secure.
9. Your Privacy Rights (U.S.)
Depending on your state of residence, you may have certain rights regarding your personal information, including:
The right to know what personal information we collect and how it is used
The right to request access to personal information
The right to request correction of inaccurate information
The right to request deletion of personal information, subject to legal exceptions
The right to opt out of the sale or sharing of personal information (note: we do not sell or share personal information)
The right not to be discriminated against for exercising privacy rights
To exercise your rights, please contact us using the information below. We may take reasonable steps to verify your identity before fulfilling requests.
10. Children’s Privacy
The Website is not directed to individuals under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us so we can take appropriate action.
11. Third-Party Websites
The Website may contain links to third-party websites or services. We are not responsible for the privacy practices, security, or content of third-party sites.
We encourage you to review the privacy policies of any external websites you visit.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on the Website with an updated “Last updated” date.
Your continued use of the Website after changes are posted constitutes acknowledgment of the updated Privacy Policy.
13. Contact
For questions about this Privacy Policy or our data practices, please contact:
Army of the Tread LLC
Via the contact form at: https://www.armyofthetread.com